Hitwise has done an interesting study on the correlation of the search terms “funny videos” and “YouTube” in the UK.
Turns out, the word YouTube has replaced the phrase “funny video” for searches on the Internet. This implies a distinct identification with YouTube as a brand, and the concept of funny videos. Looks like people are attaching funny videos to YouTube, and doing a search for the brand, and not the end result. This means that YouTube has done a great job of branding itself in the UK, if being a central location for funny videos is what it was going for. And I’m pretty sure that YouTube doesn’t mind at all. It’s joined the ranks of Kleenex, Xerox, and Band-aid. Way to go, YouTube.
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WASHINGTON (Reuters) – Nine privacy and consumer organizations asked the Federal Trade Commission on Wednesday to create a “do not track” list for Internet users who don’t want their online activities tracked, stored and used by advertising networks.
Such a list would function much like the FTC’s “do not call” registry that consumers can join to prevent telemarketing phone calls, according to the groups, which include the Center for Democracy and Technology, Electronic Frontier Foundation and the Consumer Federation of America.
Internet advertising companies and marketers increasingly are collecting information about individuals’ Web activities and preferences so as to tailor their advertising messages.
In recent months, Google Inc, Yahoo and Microsoft Corp have all struck deals to acquire online advertising companies.
Executives from the three companies and other Internet firms are scheduled to address an FTC public meeting on behavioral advertising practices on Thursday and Friday.
The “do not track” list would require advertisers that place electronic cookies or tags on consumers’ computers to register with the FTC all domain names of the servers involved in such activities, according to the groups.
“Online opt-outs should be as well-known and as easy as the Do Not Call list,” said Mark Cooper, research director of Consumer Federation of America.
The proposal would also prohibit advertisers from collecting and using personally identifiable information about health and financial activities and would require independent auditing of companies using behavioral tracking to ensure they upheld privacy standards.
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New Delhi, Oct. 31
New compact: Mr H.S. Lheem, Managing Director, Hyundai Motor India Ltd, at the launch of the company’s new compact car ‘i10’ in the Capital on Wednesday. The car is priced between Rs 3.39 lakh and Rs 4.9 lakh (ex-showroom Delhi). The Korean car company said that after making India its global manufacturing hub for small cars, its unit in the country will account for 30 per cent of the company’s international production
Hyundai Motor Company is not only looking to leverage India’s manufacturing capabilities to expand its presence in the global market and consolidate its presence in the premium compact car segment in the domestic market, but also enhance its research and development carried out from India.
The company on Wednesday unveiled its first car, i10 launched from India for the global markets.
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